John Ternus Hosts Apple Event: iPhone 18 Pro and Foldable Innovations Expected
On September 9, Wednesday, John Ternus will take the stage as the new CEO of Apple, hosting his first Apple event. Anticipation is building as the company is expected to unveil the much-anticipated iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s inaugural foldable device, rumored to be called the iPhone Ultra. While the standard iPhone model is likely to be delayed until next year, the spotlight will be firmly on these innovative new releases.
According to unverified reports, pre-orders for the iPhone models will begin just two days after the event, on September 11. However, potential buyers should brace themselves for a likely price increase across the models.
Leaked Pricing from Vodafone Egypt
The iPhone Ultra, as seen recently on Vodafone Egypt by Yousif Ayman, was listed at EGP 155,750 before the page was swiftly taken down. It’s essential to remember that international pricing often varies due to differing tax structures, making direct conversions potentially misleading.
In comparison, the iPhone 17 Pro Max debuted at EGP 94,400, which indicates a staggering 65% price increase for the Ultra. If we apply this ratio to previous U.S. prices of the flagship models, we could expect a price point around $1,980 / £1,980 / €2,395 / ₹247,500 for the Ultra. For context, the Galaxy Z Fold8 launched at a price of $1,900, making the Ultra’s potential pricing quite competitive yet still shocking for many consumers worldwide.
Australian pricing echoes a similar trend. An insider report mentions that the 256GB variant of the iPhone Ultra could retail for AUD 3,700, while the 512GB and 1TB models might reach AUD 4,200 and AUD 4,700, respectively. With the 256GB iPhone 17 Pro Max currently priced at AUD 2,200, that represents a hefty 68% increase.
Yousif Ayman’s post about the iPhone 18 Pro and iPhone Ultra pricing (machine translated)
Price Estimates for the iPhone 18 Pro and Pro Max
According to the same Vodafone listing, the iPhone 18 Pro is anticipated to be priced at EGP 98,000, while the Pro Max variant could cost EGP 105,000. To put this into perspective, the 256GB iPhone 17 Pro is currently priced at EGP 88,800, suggesting an approximate 10% price increase for the Pro and an 11% increase for the Pro Max in the coming models.
iPhone 18 Pro and iPhone Ultra (speculative renders)
Taking a closer look at the iPhone 17 Pro’s launch price of $1,100, a 10% increase would bring the new model to around $1,210. Estimates suggest that the cost of materials for the iPhone 18 Pro may be 40% higher than its predecessor, making a price tag of $1,200 quite reasonable under these circumstances.
For the iPhone 17 Pro Max, a similar calculation yields an estimated price of $1,320, indicating a significant, yet expected increase, as consumers gear up for Wednesday’s big reveal.
Stay tuned for the official announcements, which promise to provide clarity on the exciting new developments at Apple.
Apple iPhone 17 Pro
Apple iPhone 17 Pro Max
Image Credit: www.gsmarena.com
