Lorde Critiques AI Glasses During Live Performance at Mad Cool Festival
On Thursday evening, the acclaimed singer-songwriter Lorde took to the stage at the Mad Cool Festival in Madrid, captivating her audience not just with her music but also with her candid views about emerging technology. In a moment that resonated with many, she expressed her disapproval of AI-enabled smart glasses, particularly hinting at the festival’s sponsor, Ray-Ban, which has teamed up with Meta on a controversial pair of smart glasses.
“Something Real” in a Digital Age
During her set, Lorde engaged with her fans in an introspective manner, highlighting a growing concern in today’s digital landscape: the challenge of distinguishing what is authentic. After thanking the crowd for participating in “something real,” she commented on the ambiguity surrounding the use of AI glasses, stating, “You don’t know if someone is wearing sunglasses or if they’re wearing those fucked up fucking… Can I just say, for the record, fuck the glasses. Don’t get the glasses. Not sexy.”
Meta Under Fire
These statements come at a critical time as Meta faces increasing scrutiny over its smart glasses, particularly as privacy concerns and criticism about their utility gain momentum. Despite the backlash, reports indicate that the tech giant is preparing to launch “super sensing” glasses designed to record continuously, raising further questions about consumer privacy and ethical usage.
A Star-Studded Event
Following Lorde’s performance, Jennie from the popular K-pop group Blackpink took the stage. Jennie is known as a Ray-Ban Meta AI ambassador, having featured in various advertising campaigns on platforms like Instagram, even having a promotional video screened during the festival.
Conclusion
Lorde’s outspoken criticism of AI technology, particularly in a dynamic setting like a music festival, highlights a growing conversation about the intersection of technology and authenticity in the arts. As debates around AI ethics continue to evolve, it remains crucial for artists and audiences to scrutinize the impact of modern gadgets on our lives.
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Image Credit: www.theverge.com
