Snapchat Launches Free AI Image-Generation Lens: Imagine Lens
Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. The Lens was initially launched in September but only for paid subscribers. With the Lens, users can edit their own Snaps using custom prompts or generate their own.
Fun With Custom Prompts
Imagine a world where a simple selfie can lead to fantastical transformations. With the Imagine Lens, users can prompt the app with creative ideas like “turn me into an alien” or request an image of a “grumpy cat.” The possibilities are endless! Snapchat encourages users to explore fun uses for the Lens, such as experimenting with Halloween costume ideas or giving friends a brand-new look.
Share Your Creations
Once you’ve created your masterpiece, sharing is a breeze. Users can share their edited Snaps with friends, post them to their Story on Snapchat, or even share them beyond the app, fostering a sense of community and creativity among users.
Staying Competitive in a Crowded Market
This broadened availability comes as Snapchat faces increased competition from tech giants like Meta and OpenAI, who have introduced their own AI-driven video-generating tools. For instance, OpenAI’s Sora allows users to create AI-generated videos based on a single recording, showcasing the intense competition for user engagement among social apps.
AI Lens Access Expands
Previously, Snapchat’s AI Lens was a premium feature available only to Lens+ and Snapchat Platinum subscribers. Now, by making a limited number of image generations available to all users, the company aims to attract more users and keep pace with its rivals. U.S. users can access the new Lens first, with plans to roll it out in markets including Canada, Great Britain, and Australia soon.
How to Use the Imagine Lens
Locating the Lens is simple! It can be found near the front of the in-app Lens Carousel, or users can search for it by name. To create your own image, just tap the caption to edit your prompt or choose from preloaded suggestions for a spark of inspiration.
A Popular Feature Among Users
Snapchat users are no strangers to Lenses, which are accessed over 8 billion times per day. The introduction of a powerful tool like the Imagine Lens is expected to further enhance user engagement, allowing for even more creativity and fun within the app.
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Image Credit: techcrunch.com
