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The Tech Diff > Blog > Technology > Super Bowl LX: The Rise of AI Dominance in Advertisements
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Super Bowl LX: The Rise of AI Dominance in Advertisements

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Last updated: February 9, 2026 3:02 am
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Super Bowl LX: The Rise of AI Dominance in Advertisements
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Excitement Builds for Super Bowl LX: Seattle Seahawks vs. New England Patriots

Super Bowl LX is almost upon us, with fans eagerly anticipating the matchup between the Seattle Seahawks and the New England Patriots. Scheduled to kick off on Sunday, February 8th, at 6:30 PM ET/3:30 PM PT, this year’s game promises to deliver thrilling moments both on and off the field.

Contents
Excitement Builds for Super Bowl LX: Seattle Seahawks vs. New England PatriotsHalftime Show Featuring Bad BunnyAI Takes the Spotlight in Commercial BreaksWhere to Watch

Halftime Show Featuring Bad Bunny

One of the highlights of the Super Bowl is undoubtedly the halftime show, and this year, Puerto Rican sensation Bad Bunny will take center stage. Known for his vibrant performances and catchy Latin beats, Bad Bunny is expected to deliver an unforgettable show that will captivate millions of viewers worldwide.

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AI Takes the Spotlight in Commercial Breaks

As we celebrate the thrilling action on the field, attention also turns to the commercials that have become a hallmark of the Super Bowl experience. In recent years, cryptocurrency ads grabbed headlines; however, this year, artificial intelligence (AI) could steal the show. With advancements in AI technology, companies are exploring innovative ways to integrate AI concepts into their advertising strategies, making for unique and engaging commercials that speak to today’s tech-savvy audience.

Where to Watch

For those eager to join in on the festivities, Super Bowl LX will be broadcast live on NBC and streaming on Peacock. This accessibility ensures fans won’t miss a moment of the action, from kickoff through to the exciting halftime show and the much-anticipated commercials.

In conclusion, Super Bowl LX promises an electrifying blend of sports, entertainment, and cutting-edge advertising. Whether you’re tuning in for the game, the halftime performance, or the creative commercials, there’s something for everyone during this annual spectacle.

For more information on the upcoming Super Bowl ads and the entertainment lineup, check out this article from The Verge.

Image Credit: www.theverge.com

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