Finding something to watch on Netflix can often feel like a daunting task. To streamline this experience, Netflix has quietly rolled out a native AI-powered voice search feature to a small group of users in the U.S. (via The Verge). This innovative addition allows users to simply describe what they’re in the mood for, enabling Netflix to provide personalized recommendations without the need for typing or scrolling.
How Does Netflix’s Voice Search Actually Work?
Netflix
Users with access to this beta feature can activate voice search by pressing the Netflix button on their remote. This action brings up mood-based suggestions such as “I need a good cry” or “watch in the background.” Once the feature is activated using the “Ask” button, users can speak naturally, and Netflix responds with text-based recommendations displayed on the screen, although there is no voice output from the platform.
An early user on Reddit reported a seamless experience while testing this feature on a Sony A80J Google TV, highlighting that it met long-requested demands from viewers. Users have been impressed with its accuracy in interpreting quirky requests like “I had too much coffee today; what should I watch?” leading to suggestions such as a laid-back comedy special and the Headspace Guide to Sleep.
The feature can also adapt to follow-up requests, allowing users to refine their options with prompts like “more unhinged” or “more bittersweet.” However, it’s worth noting that the voice search doesn’t yet utilize users’ viewing history for personalized recommendations.
Why Isn’t Netflix Just Using the Search That’s Already on Your TV?
Netflix
The current voice search feature works only on Chromecast with Google TV and TCL Google TV devices, but not on platforms like Roku or Fire TV. This decision likely stems from Netflix’s desire to maintain users within its own app, rather than redirecting them to a platform-wide search that includes results from competing services. In contrast, when using the mic button in apps like Hulu or Disney+, users are typically routed to universal search results, which blend offerings from various streaming platforms.
Given Netflix’s significant market power, similar to that of YouTube, it seems they are prioritizing retaining an exclusive search experience for their subscribers. Although there is no official word regarding a broader rollout, if the beta testing continues to evolve positively, it may signal the end of aimless scrolling for Netflix users.
For a more in-depth exploration of Netflix’s new feature, you can check the original source Here.
Image Credit: www.digitaltrends.com
