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The Tech Diff > Blog > Wearables > TAG Heuer Unveils Smartwatches as Stylish Apple Watch Alternatives
Wearables

TAG Heuer Unveils Smartwatches as Stylish Apple Watch Alternatives

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Last updated: October 23, 2025 10:10 am
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TAG Heuer Unveils Smartwatches as Stylish Apple Watch Alternatives
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TAG Heuer Introduces the Connected Calibre E5 Smartwatch

TAG Heuer, renowned for its luxury watches, has recently shifted its strategy in the smartwatch market with the launch of the Connected Calibre E5. This new device brings exciting innovations, including Made for iPhone certification, which marks a significant change from its previous models that operated on Google’s Wear OS.

Contents
TAG Heuer Introduces the Connected Calibre E5 SmartwatchA New Era: Abandoning Wear OSEnhanced Integration with Health FeaturesStylish Design and Robust HardwarePricing and Conclusion

A New Era: Abandoning Wear OS

The Connected Calibre E5 is designed as a successor to the acclaimed Connected Calibre E4, which garnered positive reviews for its robust features. However, TAG Heuer has consciously decided to step away from Wear OS, opting instead for a proprietary software solution named TAG Heuer OS. This new operating system features a revamped user interface, smoother animations, and a user-friendly menu system aimed at enhancing the overall user experience.

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According to TAG Heuer, approximately 70% of its users primarily pair their smartwatches with iPhones. This statistic has driven the decision to focus on better iOS compatibility — the Made for iPhone certification ensures a higher standard for connectivity and software integration. This strategic move not only facilitates quicker pairing but also promises more effective updates and improved Bluetooth and Wi-Fi connectivity.

Enhanced Integration with Health Features

The focus on iOS offers added benefits, especially regarding health data synchronization, notifications, and call handling, resolving many of the issues faced by users of TAG Heuer’s previous Wear OS watches. As a result, the Connected Calibre E5 could very well serve as a luxurious alternative to the Apple Watch for iPhone users.

Stylish Design and Robust Hardware

On the hardware front, the Connected Calibre E5 sports an impressive AMOLED display, measuring 1.39 inches for the 45mm model and 1.2 inches for the 40mm version. Powering this sophisticated device is the Snapdragon 5100+ chip, offering enhanced touch controls, increased brightness, and responsive haptic feedback.

Equipped with an array of sensors, the smartwatch monitors vital health metrics, including blood oxygen levels, heart rate, variability, breathing rate, sleep quality, and calories burned. Additional features such as an accelerometer, gyroscope, compass, barometer, and dual-band GNSS enhance navigation accuracy, catering to fitness enthusiasts and casual users alike.

Users can also enjoy various functionalities, such as making calls, playing music, and accessing health and fitness statistics. However, it is important to note that the Connected Calibre E5 doesn’t support third-party applications or LTE connectivity, which slightly limits its versatility compared to the Apple Watch. Moreover, it lacks Google Pay compatibility as well.

Pricing and Conclusion

The pricing for the Connected Calibre E5 starts at $1,600, placing it on the premium side of the smartwatch market. While this price point may seem steep, TAG Heuer’s commitment to style combined with its new Made for iPhone certification suggests that it has the potential to carve a niche as one of the best smartwatches for iPhone users.

If you’re considering this innovative device, it may well represent a sophisticated blend of technology and luxury that TAG Heuer enthusiasts have come to expect.

Here

(Image credit: TAG Heuer)

Image Credit: www.techradar.com

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