Apple’s Upcoming Press Event: What to Expect
Apple has announced an intriguing press event on March 4, 2026, across key global cities: New York, London, and Shanghai. This event, described as an ‘experience,’ hints at a more interactive format, one that may not be as grandiose as past launches.
As expected, Apple is maintaining a level of mystery regarding specific product launches. However, insights from reputable sources like Bloomberg’s Mark Gurman suggest some exciting possibilities, particularly regarding new laptop models.
Anticipated Product Launches
In addition to a rumored affordable MacBook, several other products are expected to be showcased at this event. Notable among these is the new MacBook Pro lineup, along with the successor to last year’s iPhone 16e, aptly named the iPhone 17e. We can also anticipate fresh iterations of the iPad lineup, including the iPad Air and a new standard iPad model.
(Image credit: Apple)
1. MacBook Pro with M5 Pro and M5 Max Chips
There are strong indications that Apple is set to unveil new MacBook Pro models featuring more powerful M5 Pro and M5 Max processors. These rumors have been supported by delays in current MacBook Pro M4 Max orders, usually indicating that a new model is on the horizon. Mark Gurman had previously hinted that these updated laptops would debut in early March, aligning perfectly with the upcoming event.
(Image credit: Future)
2. A More Affordable MacBook with A18 Chip
Another expectation is a lower-priced MacBook leveraging an iPhone processor, the A18 Pro, which could significantly reduce manufacturing costs. This model aims to provide a budget-friendly price range, likely hovering between $699 and $799, catering to a broader audience than the MacBook Air. Speculation suggests that up to 8 million units could potentially ship, marking a significant portion of total Mac sales last year.
(Image credit: Future)
3. iPhone 17e
Expected to be unveiled alongside the new MacBooks is the iPhone 17e, which seems to be an iterative upgrade from the iPhone 16e. Reports suggest the primary change will be an upgrade from the A18 to the A19 chip, potentially adding MagSafe support while maintaining the price point at $599. This could provide consumers with improved performance, a welcomed change amidst rising technological costs.
(Image credit: Zachariah Kelly / TechRadar)
4. iPad Air (8th Gen)
Apple is also expected to launch the 8th generation iPad Air, likely powered by the M4 chip. While this may not represent a radical change, the inclusion of the M4 chipset would significantly enhance performance and portability, providing users with an upgraded experience.
(Image credit: Apple)
5. iPad (12th Gen)
Along with the iPad Air, a new standard iPad is anticipated as well, with key upgrades including a shift from the A16 chip to the A18. This would enable features like Apple Intelligence within the tablet, appealing to users interested in advanced functionalities.
(Image credit: Jacob Krol/Future)
Less Likely but Still Possible
While many are hopeful for a revamped Studio Display or a new Mac Studio, it seems unlikely that these will debut at the March event. Moreover, the rumored MacBook Air M5 may not make an appearance either, given Apple’s tendency to streamline its launches. Although there may be buzz surrounding a new Apple TV, significant updates, including major changes to Siri, are not expected at this time.
As the event nears, the excitement builds around potential product launches. For those interested in cutting-edge technology and innovative solutions, this experience promises to deliver insightful previews and hands-on demonstrations of Apple’s next-generation products.
For more details on the upcoming event and what to expect, check out the full article here.
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