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The Tech Diff > Blog > Technology > Koo Co-Founder Launches Innovative New Photo Sharing App
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Koo Co-Founder Launches Innovative New Photo Sharing App

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Last updated: October 16, 2025 4:20 am
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Koo Co-Founder Launches Innovative New Photo Sharing App
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Introducing PicSee: A New Era in Photo Sharing

In recent years, the landscape of photo-sharing apps has shifted dramatically. Users have begun gravitating towards platforms that prioritize authenticity over the heavily curated content seen on Instagram. This evolution has led to the emergence of apps like Locket, which enables lockscreen-based sharing, Retro for photo journaling, and Yope, serving as a private group alternative to Instagram.

Contents
Introducing PicSee: A New Era in Photo SharingA Unique Approach to Photo SharingPrivacy FirstFuture Aspirations

In this context, Mayank Bidawatka, co-founder of the Indian social network Koo, has unveiled a new photo-sharing application named PicSee. Following the shutdown of Koo amid unsuccessful buyout discussions, Bidawatka’s latest venture aims to enhance personal photo sharing. Released on both iOS and Android platforms, PicSee introduces an innovative approach by automatically detecting and sharing images of friends stored in users’ camera rolls, eliminating the need for conventional messaging systems like WhatsApp or Instagram.

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Image Credits: PicSee

A Unique Approach to Photo Sharing

Bidawatka notes that friends often have countless images of each other that go unshared. “They forget to send those photos, or they may not even remember taking them,” he remarked during a conversation with TechCrunch. This realization prompted the concept for PicSee, aiming to address long-standing challenges in personal photo sharing.

The application operates on a simple premise: users can send sharing requests to friends also using PicSee. Once accepted, the app automatically detects and suggests photos of the friend in the user’s camera roll, allowing for seamless sharing. If photos aren’t sent immediately, the app will automatically dispatch them after a 24-hour window, ensuring users can review what they are sending before it’s shared. All images are stored locally in PicSee’s storage, with options for users to download them to their device.


Image Credits: PicSee

Privacy First

Understanding the sensitivity surrounding personal images, PicSee emphasizes privacy. All face identification processing occurs directly on the user’s device, and the app employs encrypted connections during photo transfer. Notably, PicSee’s architecture does not store any user photos in the cloud, addressing privacy concerns prevalent in today’s digital landscape. Additionally, the app includes a filter for NSFW pictures and prevents screenshots.

However, PicSee faces potential challenges with user adoption. While maintaining an ongoing photo connection with close relationships may enhance sharing for some, it might not appeal to wider social circles. Users are already accustomed to sharing images through platforms like WhatsApp, Instagram, and Snapchat, not to mention the preference for selective sharing in broader networks.


Image Credits: PicSee

Future Aspirations

While PicSee efficiently identifies images, it does not fully address scenarios where an individual might request a specific photo taken at an event, such as a wedding or concert. To meet these demands, the app has already integrated a chat feature that allows users to comment on shared photos. Furthermore, upcoming features will include album management, duplicate removal, and integration with popular cloud storage solutions like Google Photos and iCloud. There are even plans to expand the face detection capabilities to videos saved in users’ camera rolls.

PicSee has already garnered attention, with its parent company, Billion Hearts, securing $4 million in funding last year from investors including Blume Ventures, General Catalyst, and Athera Ventures.

As users continue to seek more personalized and intuitive methods for sharing memories, PicSee may just be the next significant player in the photo-sharing realm. Here

Image Credit: techcrunch.com

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