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The Tech Diff > Blog > Phones > “ChatGPT Go Launched Worldwide, Ad Testing Set to Begin Soon”
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“ChatGPT Go Launched Worldwide, Ad Testing Set to Begin Soon”

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Last updated: January 17, 2026 6:01 pm
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“ChatGPT Go Launched Worldwide, Ad Testing Set to Begin Soon”
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OpenAI Expands ChatGPT Go Globally, Introduces Ad Testing

OpenAI has made significant strides in expanding the accessibility of its AI technology by launching the low-cost ChatGPT Go subscription in India last August, retailing at an accessible price of INR 399 per month. This initiative has now broadened to 170 countries, making ChatGPT Go available in all locations where ChatGPT can be accessed, including the United States.

Contents
OpenAI Expands ChatGPT Go Globally, Introduces Ad TestingPricing and Plans for ChatGPT GoThe Introduction of Advertising in ChatGPTWhat Ad Formats to ExpectCommitment to Users and Future Vision

Pricing and Plans for ChatGPT Go

In the United States, the ChatGPT Go subscription is priced at $8 per month. For users seeking additional features, the ChatGPT Plus and Pro plans are available at $20 and $200 per month, respectively. To explore pricing and features tailored for your location, you can head here.

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The Introduction of Advertising in ChatGPT

In conjunction with the global rollout of ChatGPT Go, OpenAI has announced plans to initiate ad testing within the US market. This trial is set to begin in the coming weeks and will cater specifically to logged-in adults using the free or Go tiers of ChatGPT. Importantly, users subscribed to ChatGPT’s Plus, Pro, Business, and Enterprise plans will enjoy an ad-free experience.

OpenAI has reassured users that responses generated by ChatGPT will remain uninfluenced by ads. The advertising content will be distinctly labeled and separate from organic answers, ensuring a clear boundary between the two. Notably, user conversations will maintain privacy and will not be accessible to advertisers.

Here's what OpenAI says about ads in ChatGPT

Here’s what OpenAI says about ads in ChatGPT

What Ad Formats to Expect

OpenAI’s strategy for testing ads involves displaying sponsored content at the bottom of ChatGPT responses when relevant products or services align with users’ inquiries. An illustration provided by OpenAI demonstrates potential ad formats during this testing phase.

OpenAI launches ChatGPT Go globally, will start testing ads soon

Furthermore, users may see advertisements that allow them to engage directly with questions that could assist in their purchasing decisions.

OpenAI launches ChatGPT Go globally, will start testing ads soon

Commitment to Users and Future Vision

In a blog post, OpenAI emphasized its commitment to user trust and experience, stating, “We’ll learn from feedback and refine how ads show up over time, but our commitment to putting users first and maintaining trust won’t change.” By establishing an ad platform that prioritizes user interests from the outset, OpenAI aims to align its revenue model with consumer demand.

Looking ahead, OpenAI remains focused on developing products that offer significant value to businesses and individuals alike. The company acknowledges the importance of a diverse revenue model that encompasses ads as a means to broaden access to AI technologies.

For further details and updates, you can refer to the source link here.

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